In November, 2007, a few weeks before our current recession began, Simplicity Sofas opened its factory doors with No sales, No backlog and No commitments and a brand new product that nobody had ever heard of. In the recession the furniture industry has been one of the hardest hit sectors of the economy. Hundreds of well known companies closed down or moved overseas. Small furniture businesses were particularly hard hit. Defying these industry statistics, Simplicity Sofas has grown quickly and profitably. The company has never taken a loan and has no debt.
This year we are on target to hit $1 million in sales. That may not seem like much to other manufacturers who can sell more than that in a single order to a large retailer. Simplicity Sofas, however, does not sell to retailers, wholesalers or distributors. Every order is shipped direct to an individual consumer. That’s nearly 800 individual orders annually.
The most important part of our phenomenal success in this harsh economic environment is the loyalty and enthusiasm of our customers. There are hundreds of testimonials about our products and service on blogs and other web sites. We are also extremely proud that we have now shipped our furniture to more than 1500 individual customers over more than 3 years and have never received a negative review. That does not mean our customers never have any complaints or problems. It does mean that when there is a complaint or problem we take care of it.